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Celebrating 10 Years of Effortless  Style

ellos

Content: Christine Yarde 

Creative Director: Peter Sotiri 

Designer: Matt Houston, Katherine Batted

 

This campaign celebrated the Swedish brand’s tenth year of bringing its effortless, chic style to U.S. audiences. By highlighting the milestone and spotlighting special offers on bestselling pieces, I reenergized the customer base and reignited interest in the brand. Its strong engagement and sales results drove increased demand leading to  an extended run of the promotion to maximize momentum.

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Catalog Content

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Supporting Email & Web Content

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RESULTS

The 10th-anniversary campaign delivered exceptional results, driving a 10% increase in catalog sales. Its strong performance also sparked a paid social extension, which generated a 16% lift in site traffic and a 10% increase in conversion.

© 2025 by Christine Yarde

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