Reintroducing Ellos to the U.S. Market

Ellos is a Swedish brand known for its simply chic, elevated style, but over time, its Scandinavian heritage had faded from the customer narrative. Through  this campaign I brought the brand back to its roots, refreshing its identity and reminding customers what makes Ellos distinctive. Below is the special-edition catalog introduction that launched the new look and feel, along with the supporting email messaging that carried the campaign across channels.

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